I'm paraphrasing here, but I heard a quote from Trent Reznor that went something like this, "It took them two generations to convince us that music wasn't worth paying for." -something like that. Now, you could take that in the context of illegal downloading, or this way:
Before you read on, I must admit, that I have NOT researched what I'm about to say, so I reserve the right to change my mind later.
First of all, as a consumer, I think it's awesome. I may even sign up for Spotify. (But I doubt it)
As a musician, I'm pretty astounded. Everyone views music as this weird exemption to the rules. If you were a coffee shop owner, and someone setup a coffee stand right in front of your business, and gave away all the drinks on your menu for free, you would take issue with that. I guess people view music differently because we have been convinced that music should be free.
When I watch the video above, it's almost heartbreaking, but for a different reason than you may think. I don't have any hopes of ever making a good living off of selling music. I gave that up last year. I'm deeply bothered with the fact that there is currently no remunerable value attached to music. A lot of the bands you listen to took out a small fortune (sometimes the equivalent of opening a small coffee shop) to make that album. They labored over it, and loved it. It is now expected that their masterpiece should be yours at no cost. A new system needs to be in place. Elsie had this idea:
Much like the ad revenue program that youtube set up last year, bands with high traffic on their page/songs for a site like Spotify, would share in the ad revenue. Since people visit the site- not because they love the site itself, but because of the bands that are exploited- the bands should get a share of the ad revenue. (I'm assuming since Spotify is free, that is how they make their money).
I've heard from many of you on this subject, and you all seem like you really love music. I would love to see a change here. Much in the same way that there was a "Fair Trade" movement for coffee, I'd love to see one for music. I would support a site that was kind to it's artists. I think a lot of people would even pay an extra nickel per song if they knew that the band was being taken care of. I know, it's hard to beat free, but "free" over time usually ends up meaning "without value".
I did a little research after typing this up, and it appears that Spotify is attempting to pay the bands with ad sharing. HOWEVER, it's a pathetic sum. You can read all about it here:
Make sure to scroll down to the part about Magnus Uggla, it's key.
Thanks for reading.